1. Program Name: Virgin Pulse

2. Target Audience: All employees; not limited to those with a medical plan.

3. Rewards Offered:

- Bonus incentives up to $400 per year ($100 in quarterly bonuses)

- Ability to earn cash back or gift cards at various retailers through the completion of health-related activities and goals

4. Activities/Goals: Participants can engage in several activities such as:

- Completing challenges and journeys

- Reading about healthy habits

- Setting personal health goals (physical, mental, social, financial)

5. Reward Redemption Options:

- Use earned points to purchase fitness gear or gift cards at popular retailers

- Make a donation to a nonprofit organization

The Virgin Pulse program aims to encourage employees towards healthier lifestyle choices while offering incentives and rewards for participation. The platform provides insights into personal health habits, empowering individuals to make positive changes and improve their overall well-being.

Overall, this analysis suggests that the Virgin Pulse rewards program is designed as an employee engagement tool that encourages healthy behaviors in exchange for financial or non-monetary benefits.

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